Comparison Shopping Engines (CSEs) are a place for consumers to compare offerings from various merchants side by side, and in turn ensure they are getting the most value for their purchase.

Experts believe nearly 1/3 of all online purchases will be conducted through a comparison shopping engine in 2007 making this marketplace one that you can't afford to pass up.

Without a robust application like FeedPerfect, you are forced to manage a spreadsheet for each CSE formatted for their unique data requirements. Each CSE has its own way of categorizing products, and in order for your products to get the most visibility you must be sure that your products are properly categorized.

Getting the products in the CSEs is only half the battle as the reporting you receive is minimal at best. You have no idea what products are getting clicks and performing, or more importantly, not performing. All you can tell is if the overall engine is profitable or not.

FeedPerfect has the categorization method and data requirements for each engine built into the application. All you need to do is map the fields from your store to our global fields, and we'll make sure your data is formatted correctly.

When it comes to categorization there is no guess work. You select the CSE you are categorizing products for and we'll show you what that particular CSE has available. We also allow you to mass categorize product groups which can save you A LOT of time.

Once your products are in the engines, our robust reporting engine will provide you with some pre-defined reports to give you product level ROI based reports that you can take action on. Find what products are not performing, and exclude them from the feed to maximize advertising effectiveness.

Start saving money on your CSE advertising, visit www.feedperfect.com.