Comparison Shopping Management

Data feed management made easy.

Over one-third of online shoppers use Comparison Shopping Engines (CSEs), making CSEs a powerful and far-reaching eCommerce marketing channel. Because there are dozens of CSEs, each with its own features, delivering and managing product feeds can become a challenge.  As a full service eCommerce agency, Solid Cactus also offers professional data feed management and optimization. Our well-versed CSE management team can determine which CSEs work best for your specific products, set up your accounts and feeds, manage the day-to-day efforts, continually review your performance, and adjust strategies to make sure your campaigns are optimized for the best, most profitable results. When you combine CSE services with organic marketing and web design solutions, you build your brand and grow your business.

Our CSE management team will:

  • Set up feeds
  • Build relationships
  • Follow best practices
  • Research trends
  • Analyze results
  • Optimize feeds
  • Provide in-depth reporting

What are CSEs?

Savvy shoppers shop around for the best price. Comparison shopping engines (CSEs) make finding deals on the Internet easier. Rather than visit store after store, CSEs allow online shoppers to compare prices, features, ratings, and other item information for similar products all from one spot. Today, there are dozens of CSEs. While the premise of all CSEs are the same, each engine has its own appeal. From a retailer standpoint, it is important to know there are different pricing structures for listing products: some are cost-per-click, while others are cost-per-action. Examples of CSEs are: Bing Shopping, The Find, PriceGrabber, NexTag, Shopping.com, Shopzilla, BuySafe, MySimon, Pronto, Google Products, and Become.

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